The Evaluator's Edge

The ultimate career accelerator program for experienced evaluators to build the careers they deserve.

CLARITY. CONFIDENCE. MOMENTUM.

A high-paying and fulfilling career that allows you to do the work you love without compromises.

I'M READY FOR THE CAREER I DESERVE!

You became an evaluator to make an impact. Now it’s time to step into your full potential.

If you are here, you care deeply about making a difference. You chose evaluation because you saw it as your way to contribute to real change.

But somewhere along the way, things got harder.

Opportunities feel limited.
Your financial goals feel out of reach.
Your commitment to this field is being tested.

And yet, you still believe in the work. You still believe in your potential. You just need a clearer path forward.

If you’re ready to build an evaluation career that actually works for you, I’m here to help you define what that looks like and remind you why you’re already so deserving of it.

There is a future for you in this field. And it doesn’t require sacrificing your life goals to get there.

If any of these resonate, The Evaluator's Edge is for you

✋🏼 You know you have more to offer, but you think there is no room for you to grow

✋🏼 You love being an evaluator, but you are torn because it feels like your career is coming at the expense of your financial goals

✋🏼 You’re drowning in career advice that doesn’t reflect the realities of our field, and you’re unsure how to build a strategy that actually does

✋🏼 You’re stuck in the evaluator’s career paradox - too senior for junior roles, too junior for senior ones

✋🏼 You feel overwhelmed about where to start and how to actually get closer to a career that lights you up, fulfils you and pays you what you know you’re worth

  • 🌟 Feels energizing and full of possibility

  • 🌟 Recognizes all the value you bring and pays you accordingly

  • 🌟 Allows you to have the impact you want in this world

  • 🌟 Is aligned with your values, passions, and the type of life you want

  • 🌟 Is so satisfying you can't help being a champion for evaluation

  • 🌟 Makes all the training, credentials, and hard-earned skill feel worth it

The evaluation career you deserve is waiting.

This 12-week program will give you the tools, skills, and support to help you build a career that works for your life and amplifies your impact.

  • Module 1: Your Evaluator's Edge

    Use reflective practice to define what makes you stand out. You will unpack your strengths, values, lived experience and accomplishments to define your evaluator's edge and your career vision.

  • Module 2: Your Career Toolkit

    Build your resume, cover letter, and elevator pitch that actually sound like you. You will learn how to communicate your edge authentically and effectively.

  • Module 3: Your Career Strategy

    Take action towards your ideal career through challenges designed to active your career outcomes. Develop a 12-month career strategy that is feasible, actionable, and tailored to your career vision.

What is included

✔️ The Evaluator's Edge Curriculum and Career Framework

A proven, step-by-step coaching methodology specifically made for evaluators who are ready to increase their impact, land higher-paid jobs, and accelerate their growth.

Value $4000

✔️ 22 x 60-minute Group Coaching Calls

Designed to build your clarity and confidence, define your edge, improve your job search, and more.

Value $2200

✔️ 2 x 60-minute 1:1 Coaching Calls

Deep coaching conversations designed to elevate your career, remove confidence blocks, and challenge limiting stories.

Value $300

✔️ Direct asynchronous support via community

Get answers, feedback, and support from Maria throughout the program

Value $2000

✔️ Evaluation-specific community

Receive support, celebrate wins, and increase your network with a like-minded community of amazing evaluators. Includes access to Alumni LinkedIn group.

Value $1000

✔️ 3 Breathwork Sessions

Tailored breathwork sessions facilitated by coach and evaluator Libby Smith to help your mind and body integrate learnings.

Value $600

🚀 Bonus: Market Insights Stack

Master The Job Market: Insights from a database of +1000 evaluation jobs
Eval Landscape: Step by step process to find jobs in any region or country

💰

Value $2000
Value $300

🚀 Bonus: The Career Accelerator Stack

Job Search Like an Evaluator: Tracker system for measurement and learning
Interview Prep With AI: Step by step guidance to leverage AI tools to land the roles you want

💰

Value $500
Value $200

✨ That's over $13,000 in value, packaged in one offer

So, what's the investment for the career you deserve?

PAY IN FULL (Best Value) $1549 USD

OR

PAY IN 3 INSTALLMENTS OF $568 USD

I'm Maria, and I'm living proof that you don't have to leave this field to achieve your goals!

In 2019, I moved to one of Canada’s most expensive cities for what I thought was my dream job in evaluation. I took a pay cut because I believed the opportunity would be worth it. It wasn’t.

The role was entry-level, and the pay didn’t reflect my training or experience. I was told that I wanted to "grow too quickly" and that I needed to wait my turn, even when my performance showed I was ready.

I had worked so hard to become an evaluator without formal academic training in the field. I had done everything I could. So why was I still being undervalued and struggling to pay the bills?

My mental health hit rock bottom, and I started thinking I had to choose between being an evaluator and meeting my personal goals.

Things shifted when I decided to invest in myself. Not in more credentials, but in reframing what I believed was possible.

I built a strategy, took action, and went to therapy. I discovered coaching. I stopped waiting for permission.

Since then:

🌟 I became a Manager of Research, Evaluation, and Learning

🌟 I doubled my income in just two years

🌟 I built a consulting and coaching business aligned with my values

By leaning into my evaluator's edge, I've become a recognized member of our community. I've supported hundreds of evaluators through my work at EvalYouth, EvalYouth North America, and The Evaluation Couch podcast.

Now, I'm so excited to share my deep understanding of this field and my coaching expertise to help you build the career you deserve.

What my clients say 🔥

I really regained my confidence in my work. I discovered just how much I've done and now know where I want to focus to continue progressing toward my dream job. The program's approach has done a great job of shifting my mental model about myself.

If you're looking for a program that helps you rethink your career path, unlock your creativity about the future, and gain deeper insight into yourself, then this is the coaching program for you.

Hairat Ajose

Maria supports you with gaining clarity, direction and confidence in your career. Her approach to coaching always led me to more insights about myself, career journey, and aspirations. She's great at supporting you in challenging limiting beliefs and empowers you in taking more action toward your ideal position and career.

Investing in this coaching program will save you a lot of time in trying to figure it out on your own.

Courtney

I was on the fence about investing in my career in this way. I'm glad that I did!

I feel more confident and clear on the contributions that I bring to any role. I especially appreciated that Maria has been through challenges on her own journey and was empathetic about how hard it can be to change how you think of yourself and your career. And that is exactly what I was able to do--to see myself differently. Instead of feeling stuck, I now see this moment in my career as an opportunity to find something that's really aligned to my strengths.

Katie

Frequently Asked Questions

Will this work for me?

You’ll thrive in this program if you’re an experienced evaluator who knows you haven’t yet reached your full potential and are ready to build a more fulfilling, aligned career. This program is designed for evaluators who already have foundational skills and want to step into greater clarity, confidence, and opportunity.

If you’re an emerging evaluator still trying to break into the field or looking for support in developing core evaluation competencies, this program won’t be the right fit at this stage.

Why should I trust Maria over other career coaches?

The field of evaluation is niche, complex, and unlike most other professions. If you’re an evaluator, you already know how much training, experience, and nuance it takes to be truly competent. Our work is rooted in academia, shaped by power dynamics, and often undervalued in the very systems we’re trying to strengthen. That history fuels imposterism and makes our career paths anything but straightforward.

Most evaluators work in nonprofits, public institutions, or social‑impact spaces. We’re driven by purpose, not just paycheques. And that means generic career advice simply doesn’t fit. It doesn’t account for the realities of our field, the expectations placed on us, or the internal barriers we carry.

I understand this because I’ve lived it. I’ve navigated the same challenges, questioned my place in the field, and rebuilt my career with intention. And I’ve supported hundreds of evaluators through the same journey.

My expertise in evaluation—combined with years of coaching experience—allows me to help evaluators build careers that reflect their values, their strengths, and their full potential. I don’t offer one‑size‑fits‑all advice. I offer guidance grounded in the realities of your profession and your lived experience.

How much time will it require?

Most clients spend about 3–4 hours per week on the program. The more time you’re able to invest—especially when you’re creating your strategic actions toward the end—the more momentum you’ll build.

You’ll also keep lifetime access to all lessons and workbooks, so you can revisit the material anytime during or after the program as your career evolves.

Can I use my work's professional development funds to cover the costs?

Yes! This program is a great way to use your professional development funds. It is designed to help you step into your full potential so you can increase your impact in your current role.

Will this work for me if I'm considering becoming a consultant?

Consulting can be an incredible path, but it also comes with trade‑offs. Whether it’s the right fit for you depends on how you define success and what you want your career to look like. That’s exactly the kind of clarity we build inside The Evaluator’s Edge.

If you’re considering consulting, you’ll leave the program with a stronger sense of whether it aligns with your goals, a clear value proposition, and strategic steps for building the kinds of reciprocal relationships that lead to opportunities.

That said, this program is not designed to help you set up or run a consulting practice. Instead, it helps you make an informed, confident decision about whether consulting is the right next step for you.

Will the content still apply to me if I live in another country?

Yes! All concepts and exercises are designed to support evaluators no matter where they’re located. While there are always regional or cultural nuances in how different job markets operate, I’ll point out where those differences matter—and the skills you build in the program are fully transferable across contexts.

The Evaluator’s Edge community includes evaluators from a wide range of regions and professional environments. That diversity is one of our greatest strengths. It creates richer conversations, broader perspectives, and an international network that expands your opportunities far beyond your local context.

You won’t just learn from the program, you’ll learn from each other, too.